Our Story

Our founders, Wyatt and Grace, launched Underdog Coffee in 2012 with a mission to create top quality, ethically-produced coffee.

Today, Underdog sells over a million cups of coffee a year and we still ensure that all of our beans are sourced ethically, roasted locally and priced fairly, so both our suppliers and clients receive a fair deal.

We supply both coffee and top rate commercial coffee machines to offices and hospitality clients all over the UK, and we’re backed up by a nationwide network of service and support staff second to none. Whether you’re a startup in Soho, a leisure centre in London, a cafe in Cornwall, a warehouse in Wales, an office in Oswestry, or a hotel in Hull, we can help you find your perfect coffee solution.

wyatt and grace

Our Coffee

Our coffee is really, really good. In fact, as well as being Fairtrade, all of our coffees are rated Specialty Grade or higher by the Specialty Coffee Association of America (the SCAA), making them among the best-tasting coffees in the world. You can read more about each of our roasts here.

Perhaps like you, we don’t think you should have to compromise taste or quality when you buy Fairtrade coffee. That’s why we work hard to find farms and co-ops who are producing top rate coffee but also meeting the stringent criteria needed to achieve Fairtrade standard.

When possible, we also source coffees that are Organic and Rainforest Alliance certified.

All Underdog Roasts

Ethical Business Practice

Fairtrade coffee means our growers get a fixed minimum price on top of a Fairtrade premium, and this helps them invest in their—and their farms’—futures. We actively look to source coffees from co-operatives that are doing something a bit special, such as supporting womens’ weaving groups.

We always do our best to look after the little guy, so if you’re a public sector company, a charity, or someone trying to do something great for your community – please get in touch and we’ll see if we can do special rates for you. We think quality, ethically-sourced coffee should be affordable for everyone.

Meet The Team

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